Semiotics Essay Example | Topics and Well Written Essays - 1250 words

Semiotics - Essay Example This analysis presented in the paper concludes the ways in which the advertisement message is portrayed in every aspect. The effectiveness of the message is also analyzed by figuring out the volume of sales before and after the new advertisement presentation. The goal of the advertisement is to attract maximum number of customers. The complete research aims to get the idea that how much sale boost company can get from such advertisements. Body 1 The radical essay of Barthes ‘Rhetoric of the image’ written in 1977 proposed that the images portrays different meanings than words and these can be described in many ways. The images can be communicated in wrong ways sometimes because people get the idea of every phrase or image from their perspective. Reading Barthes approach is about the idea of three layers of the meanings which an advertising image conveys when used with other symbolic representations. The first layer is perceived as the linguistic part from the message whi ch consists of words and text messages. The second layer by the Barthes proposition is the coded iconic message which is connoted message by the organization or the brand which they are signifying or expressing indirectly. The third and last layer described by Barthes is the non-coded iconic message that is delivered by the content of the message which is the directly implied message presented in front of the target market for perceiving the idea of the brand or for creating brand recognition. The basic presentation is perceived by people through the first meaning of the image, context, and the way to hit the target market for making the visual or vision of the brand. The second denotation is used for identification of the actual product that is designed for the target market. Body 2 The same analysis that is conducted by Barthes in 1977 is applied to the DKNY advertisement about perfumes. The same layer formula is also applicable on this advertisement image of the DKNY perfume adve rtisement. Reading The linguistic layer of the theory proposed by Barthes has the most important part of the text that it contains the most prominent words of the text area which are ‘Be Delicious’. These words can be injunction that acts as admonition to the advertisement and also these words can be a way to intimidate the audience to buy the product and use it for making themselves more seductive and appealing. Another motive of these words is to promote the idea that this product of DKNY will make its user ‘delicious’. In combination the message conveys the idea of getting the two way benefit through the purchase of this product, first one is to make this product desirable and second one is to fulfil their need to be delicious. The word delicious can be taken in different senses. The first meaning can be extracted from the word delicious can be the fruit extracts used in the making of the product or another sense of sexual attraction that could be negati vely perceived by the audience (Barthes, 1977). Example/Explain This word delicious makes us look at women as a commodity to be consumed as any other thing that could be delicious. This is also related to the perception of the target audience and other people to create the desire of possession or being possessed by the

(Outline)Ban Driving of Gasoline Powered Vechicles in United States Essay

(Outline)Ban Driving of Gasoline Powered Vechicles in United States - Essay Example gasoline powered vehicles in the unites sates because it has many environmental hazards, high cost burden middle class citizens, and hinders the advancement of alternative fuel research. Today, more than ever before, terms such as global warming, environmental friendly and climate change have become common in conversations. For many years, gasoline powered cars have had negative impacts on the environment and health (Hunderson, 2008). Convectional gasoline powered cars have internal combustion engines that release carbon monoxide, carbon dioxide and nitrogen oxides into the atmosphere. Carbon dioxide is responsible for the increased rate of climate change and global warming. Nitrogenous oxides, when released into the atmosphere travel to long distances and smog on the Ozone layer, is created, in turn (Hunderson, 2008). Because of the high gasoline prices, many middle class motorists are struggling to make ends meet and fuel their cars, at the same time. Some have even given up the cars for scooters and bicycles. In the United States, the average price for a gallon of gas costs $3.59, this is very high compared to $3.19 at the same time last year (McKinney, 2011). The prices of gasoline are rising and will continue rising until people seek alternative powering systems for their vehicles. The United States accounts for more than 40 percent of the consumption of gas in the world. Americans are said to own more cars in a given household and drive longer distances this leads to increased dependency on the fossil fuels and requires additional financial resources to finance the mining, purchase and refining of the fuels (McKinney, 2011). The dependency of the United States on fossil fuels hinders research on other alternative methods of powering cars. Most of the American citizens have not felt the tremendous effects of using fossil powered cars (Motavalli, 2012). They continue using the fuel and are not interested to research on other methods that may rid the country